How to Recession-Proof Your Business in a Challenging Economy

Customer experience management (CEM) pioneer Shaun Smith shows how to grow through trying times

CINCINNATI, Ohio - November 25, 2008 -

Shaun Smith, foremost expert in CEM and brand loyalty, and Trent Fulcher, program director for Cincom’s CEM group, will take part in a forum designed to show how CEM can help you survive – and thrive – in the current economic downturn. This exclusive event is limited to 50 senior-level executives, and will be held at IBM’s Innovation Center in Boston on December 2, 2008.

In just one morning, you will learn:
 
  • How to recession-proof your business with the right CEM strategy
  • Why your customer-centric enterprise will grow faster than your competitors
  • The role of the contact center in CEM
  • Ways that technology can drive operational efficiencies
Sponsored by IBM, this lunchtime panel discussion provides a venue to address your own customer-focused issues with CEM experts as well as your peers.
 
REGISTER NOW to join IBM, Cincom, and Shaun Smith in Boston on December 2 at 9:00 a.m. EST.
 
About Shaun Smith
Shaun Smith is one of the founders of the customer experience movement and a foremost expert in CEM and brand loyalty. He regularly speaks to audiences around the world on the subject.
 
About Trent Fulcher
Trent Fulcher is director of Cincom’s CEM group. Formerly with PricewaterhouseCoopers, IBM, and Microsoft, Trent is an internationally experienced management consultant, specializing in developing customer experience strategies.
 
About Cincom
For 40 years, Cincom's problem-solving software, services and people have helped thousands of companies all over the world grow and manage their businesses.  Cincom is an IBM Premier Business Partner and has partnered with Smith+co to help contact centers differentiate and outperform through customer experience management.

Contact Info


Carla McQueen (Spokesperson)
Cincom Systems, Inc.
Public Relations Specialist
55 Merchant St.
Cincinnati, OH 45246
513.612.2300
1.800.2CINCOM
Web site: http://www.cincom.com

Related Links


ITO America magazine
GO TO page 52 for an article by Cincom's Trent Fulcher, "Keep the Customer Satisfied - stop hiding the call center agent: your customer wants to talk"

Customer Experience Happens in the Call Center
Learn how to optimize every experience and build customer loyalty, with insights from Shaun Smith

Customer Experience Management: The next frontier for contact centres
Learn how CEM begins with the customer experience and brand promise and ends with better profits. With insights from Shaun Smith.

"Managing the Customer Experience: Turning Customers into Advocates" by Shaun Smith
This book shows how to unlock the full value potential of the customer experience, supported by a wealth of examples from world leaders such as Tesco and Harley-Davidson.

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